This year radio is 101 years old.  Podcasting hasn't even reached its 5th birthday.  While we've had a long time to learn what works and doesn't work in radio, we haven't had that opportunity with podcasting because it is still in its infancy.  Media futurist and leadership specialist, Jonathan Halls claims that as we discover this new medium, it's up to us to create it.  And that, he says, is exciting. 

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